Starting at Velocity 2009 major web companies have shared how making their web sites faster resulted in increased revenue, improved user metrics, and reduced operating costs.
Latency has become a part of Adwords Quality Score, ad exchange realtime bidding, and Google search rank, resulting in dramatically larger audiences for web sites and ad networks that are fast. From this focus on speed a new industry is emerging: Web Performance Optimization. Steve Souders walks through the major developments that got us to this point, and his predictions for where WPO will go in the future. As always, he includes several takeaways for making sure your web site stays faster than the competition.